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<channel>
	<title>Javo No - Portfolio</title>
	<link>https://javono.com.ar</link>
	<description>Javo No - Portfolio</description>
	<pubDate>Wed, 31 Jul 2024 19:49:18 +0000</pubDate>
	<generator>https://javono.com.ar</generator>
	<language>en</language>
	
		
	<item>
		<title>WORK</title>
				
		<link>https://javono.com.ar/WORK-1</link>

		<pubDate>Fri, 20 Jul 2018 19:21:34 +0000</pubDate>

		<dc:creator>Javo No - Portfolio</dc:creator>

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	<item>
		<title>WHO</title>
				
		<link>https://javono.com.ar/WHO</link>

		<pubDate>Sat, 21 Jul 2018 00:24:29 +0000</pubDate>

		<dc:creator>Javo No - Portfolio</dc:creator>

		<guid isPermaLink="true">https://javono.com.ar/WHO</guid>

		<description>&#60;img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/8dd39060002d7babe54bf82196953d23e66b5b62112a88cf18c1a950059ca29f/JavierMoreira-Avatar-Circular.png" data-mid="185927588" border="0" data-scale="29" src="https://freight.cargo.site/w/300/i/8dd39060002d7babe54bf82196953d23e66b5b62112a88cf18c1a950059ca29f/JavierMoreira-Avatar-Circular.png" /&#62;

 




	





	

Hi!





I’m Javier Moreira, also known as Javo No, a Latin American independent Art Director and Graphic Designer with over 10 years of experience.


My work focuses on identity and communication for institutions that have an impact on culture, science, and art.


Outside of client work, I organize cultural events whenever possible, enjoy wine tasting, and go for long walks with my dog, Malbec.


Currently obsessed with AI tools, and working at Superside.







Let´s talk 💬️: hola@javono.com.ar

LinkedIn
Resume


	


Clients


&#60;img width="112" height="122" width_o="112" height_o="122" data-src="https://freight.cargo.site/t/original/i/4794c5cb5d0ba1b21fcb39e80e41adad9bf6130915d2a21a5d36e8ae9637fc49/Logos-02.jpg" data-mid="86716339" border="0"  src="https://freight.cargo.site/w/112/i/4794c5cb5d0ba1b21fcb39e80e41adad9bf6130915d2a21a5d36e8ae9637fc49/Logos-02.jpg" /&#62;
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	<item>
		<title>The Messi Store &#124; Digital Campaigns</title>
				
		<link>https://javono.com.ar/The-Messi-Store-Digital-Campaigns</link>

		<pubDate>Tue, 09 Jan 2024 18:38:33 +0000</pubDate>

		<dc:creator>Javo No - Portfolio</dc:creator>

		<guid isPermaLink="true">https://javono.com.ar/The-Messi-Store-Digital-Campaigns</guid>

		<description>
THE G.O.A.T.CLIENT: THE MESSI STORE


The American firm MGO Global needed a graphic designer to shape the visual communication of Leo Messi's exclusive clothing brand, the Argentine football star.


I accompanied this process during the period 2020/2024 alongside the 
company's marketing team, under the creative direction of Ginny 
Hilfiger, both in collection launches as well as printed materials and 
specific orders for paid ads, social media, email marketing, and 
platforms for both web and app.










&#60;img width="1363" height="1012" width_o="1363" height_o="1012" data-src="https://freight.cargo.site/t/original/i/e67edd738d62ac21a0e634a3b8ab56c5d3847edd3ba83b010b7e1bbc3b220195/TMS-Cargo_Mesa-de-trabajo-1-copia-3.jpg" data-mid="201396753" border="0"  src="https://freight.cargo.site/w/1000/i/e67edd738d62ac21a0e634a3b8ab56c5d3847edd3ba83b010b7e1bbc3b220195/TMS-Cargo_Mesa-de-trabajo-1-copia-3.jpg" /&#62;
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&#60;img width="3200" height="1548" width_o="3200" height_o="1548" data-src="https://freight.cargo.site/t/original/i/b8921861157ae5c9283ccce2c46df3af22360f13147cff30c2a1070d224a4a0d/TMS-Cargo_Mesa-de-trabajo-1-copia-2.jpg" data-mid="201379629" border="0"  src="https://freight.cargo.site/w/1000/i/b8921861157ae5c9283ccce2c46df3af22360f13147cff30c2a1070d224a4a0d/TMS-Cargo_Mesa-de-trabajo-1-copia-2.jpg" /&#62;




&#60;img width="3200" height="1667" width_o="3200" height_o="1667" data-src="https://freight.cargo.site/t/original/i/61145204d61377f8253a9d9eec7a5b2d88608a2bd33c58d88d75be68a6d12072/TMS-Cargo_Mesa-de-trabajo-1-copia-4.jpg" data-mid="201379583" border="0"  src="https://freight.cargo.site/w/1000/i/61145204d61377f8253a9d9eec7a5b2d88608a2bd33c58d88d75be68a6d12072/TMS-Cargo_Mesa-de-trabajo-1-copia-4.jpg" /&#62;&#60;img width="3200" height="1131" width_o="3200" height_o="1131" data-src="https://freight.cargo.site/t/original/i/aea366e9361e9be694f84dc52f2603312e79b0441a6364e017dbcf0cad89c117/TMS-Cargo_Mesa-de-trabajo-1-copia-5.jpg" data-mid="201379584" border="0"  src="https://freight.cargo.site/w/1000/i/aea366e9361e9be694f84dc52f2603312e79b0441a6364e017dbcf0cad89c117/TMS-Cargo_Mesa-de-trabajo-1-copia-5.jpg" /&#62;





Photography by Hernán Anton &#38;amp; Christian Perry


</description>
		
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	<item>
		<title>Anfibia Mag &#124; AI Art for Festival ID</title>
				
		<link>https://javono.com.ar/Anfibia-Mag-AI-Art-for-Festival-ID</link>

		<pubDate>Sun, 26 Nov 2023 14:21:14 +0000</pubDate>

		<dc:creator>Javo No - Portfolio</dc:creator>

		<guid isPermaLink="true">https://javono.com.ar/Anfibia-Mag-AI-Art-for-Festival-ID</guid>

		<description>
IMPERFECT FUTURES


CLIENT: ANFIBIA MAG




Sebastián Angresano, art director of Revista Anfibia, contacted me to shape Futuros Imperfectos, a festival of art, journalism, and technology. My exploration and research of images in AI were consistent with the concepts that this festival handled (new languages, technologies, and digital territories).

Therefore, we worked on a set of works that could be the centerpiece of the Festival's identity. The system was visible both on digital social platforms and at the event itself, where it provided context and visualized the issues discussed in the different festival conferences.





___



Brand Identity created by the team at Anfibia Mag: Sebastián Angresano, María Elizagaray &#38;amp; Francesca Cantore.







 
&#60;img width="1920" height="1259" width_o="1920" height_o="1259" data-src="https://freight.cargo.site/t/original/i/923663b8cce8eb9f781453083796bbd6f53b897dec1350729694c18e85aeedd4/JavoNo_AiCollage_c1a2733b5113.jpg" data-mid="197854219" border="0"  src="https://freight.cargo.site/w/1000/i/923663b8cce8eb9f781453083796bbd6f53b897dec1350729694c18e85aeedd4/JavoNo_AiCollage_c1a2733b5113.jpg" /&#62;




	&#60;img width="576" height="1024" width_o="576" height_o="1024" data-src="https://freight.cargo.site/t/original/i/caa0410d2bd8227916d81be76aeab0de1be01a02d45c68ed575abda8a2782ee8/IMG-20231126-WA0000-1.jpg" data-mid="197854216" border="0"  src="https://freight.cargo.site/w/576/i/caa0410d2bd8227916d81be76aeab0de1be01a02d45c68ed575abda8a2782ee8/IMG-20231126-WA0000-1.jpg" /&#62;

&#60;img width="800" height="769" width_o="800" height_o="769" data-src="https://freight.cargo.site/t/original/i/ba30ce2f800ad5a32f090f3bdf2cb0623718e7b668728cb6671865a9e424cf37/Free-iPhone-on-Tile-Mockup.jpg" data-mid="197855352" border="0"  src="https://freight.cargo.site/w/800/i/ba30ce2f800ad5a32f090f3bdf2cb0623718e7b668728cb6671865a9e424cf37/Free-iPhone-on-Tile-Mockup.jpg" /&#62;&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/09f15bfc05e69e57f3d615584a2d21e09590105e8ef2a8cd41048be395213b57/376290619_18387126184057105_1341259517545042414_n.jpg" data-mid="197855697" border="0" data-scale="47" src="https://freight.cargo.site/w/800/i/09f15bfc05e69e57f3d615584a2d21e09590105e8ef2a8cd41048be395213b57/376290619_18387126184057105_1341259517545042414_n.jpg" /&#62; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c553815380cd5149fae8127aea76fdb28b70f08f6fd1efb5dd938093938d9453/383808920_715220467313340_3189691162168533645_n.jpg" data-mid="197855711" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/c553815380cd5149fae8127aea76fdb28b70f08f6fd1efb5dd938093938d9453/383808920_715220467313340_3189691162168533645_n.jpg" /&#62;&#60;img width="1080" height="1081" width_o="1080" height_o="1081" data-src="https://freight.cargo.site/t/original/i/f537b4f5e2bc92a2306f64b8ad00ad387e97994e63e0c31e681e5100083b3bcf/380716004_712308557604531_2840680951388684908_n.jpg" data-mid="197855707" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/f537b4f5e2bc92a2306f64b8ad00ad387e97994e63e0c31e681e5100083b3bcf/380716004_712308557604531_2840680951388684908_n.jpg" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1080" height="1081" width_o="1080" height_o="1081" data-src="https://freight.cargo.site/t/original/i/36f595eec05008430337caeda025b89d06c38d0ad0db1dc648f1a0415f6040cd/379111233_626385463006661_7071956676524157207_n.jpg" data-mid="197855699" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/36f595eec05008430337caeda025b89d06c38d0ad0db1dc648f1a0415f6040cd/379111233_626385463006661_7071956676524157207_n.jpg" /&#62; &#38;nbsp; &#38;nbsp; &#38;nbsp;












	
&#60;img width="530" height="925" width_o="530" height_o="925" data-src="https://freight.cargo.site/t/original/i/989dcd576e7e7db44f6e481a7f5e3614d8a648432d32384b8eaf40d60c4269e5/Video.jpg" data-mid="197855576" border="0" data-scale="100" src="https://freight.cargo.site/w/530/i/989dcd576e7e7db44f6e481a7f5e3614d8a648432d32384b8eaf40d60c4269e5/Video.jpg" /&#62;
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	<item>
		<title>Collective.ai &#124; ID &#38; Website</title>
				
		<link>https://javono.com.ar/Collective-ai-ID-Website</link>

		<pubDate>Wed, 31 Jul 2024 19:49:18 +0000</pubDate>

		<dc:creator>Javo No - Portfolio</dc:creator>

		<guid isPermaLink="true">https://javono.com.ar/Collective-ai-ID-Website</guid>

		<description>
DATA SCIENCE
FOR SOCIAL GOOD

CLIENT: COLLECTIVE.AI






Paolo Donizetti, Project Manager and Data Scientist at Collective.ai, approached me to explore the possibility of reinventing the company's visual identity. The goal was to reach new clients with a unified communication strategy focused on their comprehensive technological solutions through Deep Learning and AI.




&#60;img width="1237" height="711" width_o="1237" height_o="711" data-src="https://freight.cargo.site/t/original/i/ee1d6e2084faa609ab2309e0f133dc58281bbc557d5050afc2fb633b0708aa9d/Group-22.png" data-mid="215617538" border="0"  src="https://freight.cargo.site/w/1000/i/ee1d6e2084faa609ab2309e0f133dc58281bbc557d5050afc2fb633b0708aa9d/Group-22.png" /&#62;










 






ANALYSIS


&#60;img width="2163" height="970" width_o="2163" height_o="970" data-src="https://freight.cargo.site/t/original/i/99a79966cb8655894b8de89774868d46bf7fde8327136692707bf79347a33069/Captura-de-pantalla-2024-07-26-142257-1.png" data-mid="215617526" border="0"  src="https://freight.cargo.site/w/1000/i/99a79966cb8655894b8de89774868d46bf7fde8327136692707bf79347a33069/Captura-de-pantalla-2024-07-26-142257-1.png" /&#62;


VISUAL IDENTITY



	&#60;img width="847" height="428" width_o="847" height_o="428" data-src="https://freight.cargo.site/t/original/i/67ea825a596232f580b0e7a9fda7f201e1cd76849aa7ed13ebd86535ef6dda3a/Group-17.png" data-mid="215617536" border="0"  src="https://freight.cargo.site/w/847/i/67ea825a596232f580b0e7a9fda7f201e1cd76849aa7ed13ebd86535ef6dda3a/Group-17.png" /&#62;
	

The previous proposal featured a line-based isotype that did not fully represent Collective's idea of technology and innovation. Additionally, its stroke lost potency when scaled. There was also no version that unified both the isotype and the logotype; they only worked separately.Furthermore, the brand used a range of violet color variations without a definitive, distinctive, and recognizable brand color.






	


PROPOSALS

&#60;img width="1737" height="135" width_o="1737" height_o="135" data-src="https://freight.cargo.site/t/original/i/72a89b09a1e8d42bf4ce25195e805ec3f05c81720beffae91b35eecee0e2dc8f/Group-16.png" data-mid="215617535" border="0"  src="https://freight.cargo.site/w/1000/i/72a89b09a1e8d42bf4ce25195e805ec3f05c81720beffae91b35eecee0e2dc8f/Group-16.png" /&#62;


CHOSEN LOGO

&#60;img width="1200" height="195" width_o="1200" height_o="195" data-src="https://freight.cargo.site/t/original/i/3539f7e914dad49d82ff6e2d6d41ec4fdb03aa0628143618770012196a03876b/COMPLETE-LOGO.png" data-mid="215617529" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/3539f7e914dad49d82ff6e2d6d41ec4fdb03aa0628143618770012196a03876b/COMPLETE-LOGO.png" /&#62;




The new isotype represents a more modern and minimalist approach, flexible in its integration with the entire brand system, generating greater brand recognition and ease of implementation across different media and communications.






&#60;img width="2155" height="496" width_o="2155" height_o="496" data-src="https://freight.cargo.site/t/original/i/b02c83ed942a35f003d1a48e75b2311c99c2fb39ce6e99633ef5de17bd683d09/Group-18.png" data-mid="215617537" border="0"  src="https://freight.cargo.site/w/1000/i/b02c83ed942a35f003d1a48e75b2311c99c2fb39ce6e99633ef5de17bd683d09/Group-18.png" /&#62;
&#60;img width="2164" height="454" width_o="2164" height_o="454" data-src="https://freight.cargo.site/t/original/i/c35cba414746c288102f1cd46692b8a3540a16ec544cd015345ac415027ce351/CLLCTV-MISC-1.png" data-mid="215617528" border="0"  src="https://freight.cargo.site/w/1000/i/c35cba414746c288102f1cd46692b8a3540a16ec544cd015345ac415027ce351/CLLCTV-MISC-1.png" /&#62;

FONTS

&#60;img width="1988" height="966" width_o="1988" height_o="966" data-src="https://freight.cargo.site/t/original/i/493720c16b7f94a229dc00cce922ba6b8fc1cc1b92cdb504a697cc8e6bc42f9e/Frame-40.png" data-mid="215617533" border="0"  src="https://freight.cargo.site/w/1000/i/493720c16b7f94a229dc00cce922ba6b8fc1cc1b92cdb504a697cc8e6bc42f9e/Frame-40.png" /&#62;


COLORS

&#60;img width="2166" height="900" width_o="2166" height_o="900" data-src="https://freight.cargo.site/t/original/i/3ac233314b410e922d17f2b38bb647dc539956419301b992693c70e140b81f43/Frame-41.png" data-mid="215617534" border="0"  src="https://freight.cargo.site/w/1000/i/3ac233314b410e922d17f2b38bb647dc539956419301b992693c70e140b81f43/Frame-41.png" /&#62;


WEBSITE





	&#60;img width="1222" height="1695" width_o="1222" height_o="1695" data-src="https://freight.cargo.site/t/original/i/b061a83daea08ebd647b12477a1bc044274fcca8212ca2d333b0d4b825e9cf1a/Secciones-2.png" data-mid="215989320" border="0"  src="https://freight.cargo.site/w/1000/i/b061a83daea08ebd647b12477a1bc044274fcca8212ca2d333b0d4b825e9cf1a/Secciones-2.png" /&#62;
	

The previous proposal was a landing page that included both a description of the company and a list of technical possibilities (too specific for potential clients) and team members.Together with the client, we decided to replace the capabilities section with a more general and conceptual detail of the company's services, in addition to adding a portfolio showcasing Collective.ai's extensive experience.We also moved the team section to a separate page, where the company's philosophy and methodology are more thoroughly developed.

&#60;img width="383" height="534" width_o="383" height_o="534" data-src="https://freight.cargo.site/t/original/i/4f82aa223dc424639c6a77939b6e30439997152e6274e94a28dd3724399f80ac/Scan-1.png" data-mid="215617542" border="0" data-scale="43" src="https://freight.cargo.site/w/383/i/4f82aa223dc424639c6a77939b6e30439997152e6274e94a28dd3724399f80ac/Scan-1.png" /&#62;



	

BEFORE
&#60;img width="1026" height="621" width_o="1026" height_o="621" data-src="https://freight.cargo.site/t/original/i/c416f9fd5410550dbf1e60ce33a78ac5b6be855c6e04d8c664360cf7e765ed35/Collective-TestWeb-Vieja.gif" data-mid="215617544" border="0"  src="https://freight.cargo.site/w/1000/i/c416f9fd5410550dbf1e60ce33a78ac5b6be855c6e04d8c664360cf7e765ed35/Collective-TestWeb-Vieja.gif" /&#62;


	

AFTER
&#60;img width="1026" height="621" width_o="1026" height_o="621" data-src="https://freight.cargo.site/t/original/i/a74608839074b0d648b38c2cde01ad7cbbb1ef2df8eb5852970912fecd26df2a/Collective-TestWeb-Nueva.gif" data-mid="215617543" border="0"  src="https://freight.cargo.site/w/1000/i/a74608839074b0d648b38c2cde01ad7cbbb1ef2df8eb5852970912fecd26df2a/Collective-TestWeb-Nueva.gif" /&#62;



	&#60;img width="2160" height="954" width_o="2160" height_o="954" data-src="https://freight.cargo.site/t/original/i/e4bc7fe2c3721669b74ff9aae10279c641f3022d277c1ec98c7e371592a1a392/Frame-39.png" data-mid="215617532" border="0"  src="https://freight.cargo.site/w/1000/i/e4bc7fe2c3721669b74ff9aae10279c641f3022d277c1ec98c7e371592a1a392/Frame-39.png" /&#62;

&#60;img width="2165" height="1183" width_o="2165" height_o="1183" data-src="https://freight.cargo.site/t/original/i/7d1db2d0aca456b4ac23f21a466c7505f0f2d657b4626194c175596c49913354/Presentation.png" data-mid="215617541" border="0"  src="https://freight.cargo.site/w/1000/i/7d1db2d0aca456b4ac23f21a466c7505f0f2d657b4626194c175596c49913354/Presentation.png" /&#62;



BRANDBOOK

&#60;img width="2159" height="1364" width_o="2159" height_o="1364" data-src="https://freight.cargo.site/t/original/i/3e10305e0de269932c35ca6a895be4431cd5eec05c0aaff1d33d3e92d48495e5/Frame-37.png" data-mid="215617531" border="0"  src="https://freight.cargo.site/w/1000/i/3e10305e0de269932c35ca6a895be4431cd5eec05c0aaff1d33d3e92d48495e5/Frame-37.png" /&#62;

&#60;img width="163" height="106" width_o="163" height_o="106" data-src="https://freight.cargo.site/t/original/i/5a4cb18f2f3ce234ea37cace7d50f5d8041a17e1f09b52863262b132dc1eb100/Group.png" data-mid="215617540" border="0" data-scale="6" src="https://freight.cargo.site/w/163/i/5a4cb18f2f3ce234ea37cace7d50f5d8041a17e1f09b52863262b132dc1eb100/Group.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>La Yegros &#124; Artist ID</title>
				
		<link>https://javono.com.ar/La-Yegros-Artist-ID</link>

		<pubDate>Thu, 25 Jun 2020 14:58:55 +0000</pubDate>

		<dc:creator>Javo No - Portfolio</dc:creator>

		<guid isPermaLink="true">https://javono.com.ar/La-Yegros-Artist-ID</guid>

		<description>

LA YEGROS ID
Client: Ark - La Yegros
ID for Latin American artist La Yegros.


&#60;img width="1600" height="762" width_o="1600" height_o="762" data-src="https://freight.cargo.site/t/original/i/a9ded1a1f09aadffaf7cda3e6c91c7fe59b132d848a652b12391e20082bc0f4b/Explic.jpg" data-mid="76403105" border="0"  src="https://freight.cargo.site/w/1000/i/a9ded1a1f09aadffaf7cda3e6c91c7fe59b132d848a652b12391e20082bc0f4b/Explic.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e45c826c7c5eba218c92bf8d1f0e687d7cd3bd931d76c48197f5ff298996787c/ORGANIC-2.gif" data-mid="76400415" border="0"  src="https://freight.cargo.site/w/1000/i/e45c826c7c5eba218c92bf8d1f0e687d7cd3bd931d76c48197f5ff298996787c/ORGANIC-2.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/96e5542cfadc43eb9e1b91270920b41b43678d0d3d3294ee5e579b9c44a8a893/YEGROS-PLAYFUL.gif" data-mid="76400417" border="0"  src="https://freight.cargo.site/w/1000/i/96e5542cfadc43eb9e1b91270920b41b43678d0d3d3294ee5e579b9c44a8a893/YEGROS-PLAYFUL.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97e79bc55181ef58d3354fb23465ba4e15df4adc023631e67e7dba8a6d66402c/YEGROS-GIFS-1.gif" data-mid="76400416" border="0"  src="https://freight.cargo.site/w/1000/i/97e79bc55181ef58d3354fb23465ba4e15df4adc023631e67e7dba8a6d66402c/YEGROS-GIFS-1.gif" /&#62;
&#60;img width="1800" height="1202" width_o="1800" height_o="1202" data-src="https://freight.cargo.site/t/original/i/0aacc537d5bc4fef2162da5415c96d2f94b93a319812cb38950edb8db5695b40/LY-Billboard.jpg" data-mid="205310929" border="0"  src="https://freight.cargo.site/w/1000/i/0aacc537d5bc4fef2162da5415c96d2f94b93a319812cb38950edb8db5695b40/LY-Billboard.jpg" /&#62;
&#60;img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/e4cbce5941e9388131a618f2af358b22e0dc2862234baf82f4c8c6672b225b51/LY-TemplateCollage-01-V1.jpg" data-mid="76400420" border="0"  src="https://freight.cargo.site/w/900/i/e4cbce5941e9388131a618f2af358b22e0dc2862234baf82f4c8c6672b225b51/LY-TemplateCollage-01-V1.jpg" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5be1ebac845bab1d6cf88057c4ffbd8f8d79243551a0ca1a803b9a3eae11286b/MOCKUP-03.jpg" data-mid="205310932" border="0"  src="https://freight.cargo.site/w/1000/i/5be1ebac845bab1d6cf88057c4ffbd8f8d79243551a0ca1a803b9a3eae11286b/MOCKUP-03.jpg" /&#62;
&#60;img width="1500" height="1529" width_o="1500" height_o="1529" data-src="https://freight.cargo.site/t/original/i/1f27dd3721f1d38c6bcfaa65f4d113003a8e6d13e427689209651c03c07186a7/Celu1.jpg" data-mid="76432342" border="0"  src="https://freight.cargo.site/w/1000/i/1f27dd3721f1d38c6bcfaa65f4d113003a8e6d13e427689209651c03c07186a7/Celu1.jpg" /&#62;
&#60;img width="1800" height="913" width_o="1800" height_o="913" data-src="https://freight.cargo.site/t/original/i/9f23bef784719ed798692de4e2d5f13ea6cd06e582d73171e0ccb000c5521c50/Letra.jpg" data-mid="76432603" border="0"  src="https://freight.cargo.site/w/1000/i/9f23bef784719ed798692de4e2d5f13ea6cd06e582d73171e0ccb000c5521c50/Letra.jpg" /&#62;
&#60;img width="833" height="746" width_o="833" height_o="746" data-src="https://freight.cargo.site/t/original/i/ccf0c6b99ed26b115b0a5f4a77c355d54bcac16e42fee0374f16564634a1f740/Mujer.png" data-mid="76403512" border="0"  src="https://freight.cargo.site/w/833/i/ccf0c6b99ed26b115b0a5f4a77c355d54bcac16e42fee0374f16564634a1f740/Mujer.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>El Gato y La Caja &#124; Crowfunding Campaign</title>
				
		<link>https://javono.com.ar/El-Gato-y-La-Caja-Crowfunding-Campaign</link>

		<pubDate>Mon, 08 Jun 2020 23:20:04 +0000</pubDate>

		<dc:creator>Javo No - Portfolio</dc:creator>

		<guid isPermaLink="true">https://javono.com.ar/El-Gato-y-La-Caja-Crowfunding-Campaign</guid>

		<description>
HELP US MULTIPLY
CLIENT: EL GATO Y LA CAJA

	El Gato y La Caja, a media science platform, needed to engage users in a crowdfunding campaign in order to create a community of people that would help them engage in new projects and grow as an institution.

	



We worked on a creative strategy around the idea of adopting digital 
cats. Each user who contributes to the institution can have their own 
unique generative cat; this was targeted as a viral strategy through 
social networks.






___


Made together with El Gato y La Caja´s team
&#60;img width="4585" height="3057" width_o="4585" height_o="3057" data-src="https://freight.cargo.site/t/original/i/4e42d6cccb378747ae4a2aa295cfafb327ea9550ca0bbfd13b9edf9264131ee3/Mockup.jpg" data-mid="73946336" border="0"  src="https://freight.cargo.site/w/1000/i/4e42d6cccb378747ae4a2aa295cfafb327ea9550ca0bbfd13b9edf9264131ee3/Mockup.jpg" /&#62;

&#60;img width="1400" height="615" width_o="1400" height_o="615" data-src="https://freight.cargo.site/t/original/i/f07f414de83a332322a7b067c0b2e5fa1c97b6aed86b15719321e6f385f6f9f1/20190129-Portada.png" data-mid="73946358" border="0"  src="https://freight.cargo.site/w/1000/i/f07f414de83a332322a7b067c0b2e5fa1c97b6aed86b15719321e6f385f6f9f1/20190129-Portada.png" /&#62;



	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/733b6f63832d23df49a1887247e6665e08420834483ba35373447acdd397d0b0/EGYLC-01.jpg" data-mid="73946359" border="0"  src="https://freight.cargo.site/w/1000/i/733b6f63832d23df49a1887247e6665e08420834483ba35373447acdd397d0b0/EGYLC-01.jpg" /&#62;&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c11f69d91cb610b9cbbeefb24e18398c9356778641ddfdb6313663d54d165c3/EGYLC-Bancantes2019-Quetiene4Patas-2.jpg" data-mid="73946947" border="0"  src="https://freight.cargo.site/w/1000/i/0c11f69d91cb610b9cbbeefb24e18398c9356778641ddfdb6313663d54d165c3/EGYLC-Bancantes2019-Quetiene4Patas-2.jpg" /&#62;

&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1059f4e5bcfbb90c296cf743da075bca8b060b65cb975f7c68c487cc4a71234f/EGYLC-Bancantes2019-Material-OpenGraph.jpg" data-mid="73946946" border="0"  src="https://freight.cargo.site/w/1000/i/1059f4e5bcfbb90c296cf743da075bca8b060b65cb975f7c68c487cc4a71234f/EGYLC-Bancantes2019-Material-OpenGraph.jpg" /&#62;

&#60;img width="1500" height="538" width_o="1500" height_o="538" data-src="https://freight.cargo.site/t/original/i/44ac69f6d2d3e32139110224cf22b5bac9b4fd963edeec6d6328080fe40255ff/Kittens.jpg" data-mid="73946362" border="0"  src="https://freight.cargo.site/w/1000/i/44ac69f6d2d3e32139110224cf22b5bac9b4fd963edeec6d6328080fe40255ff/Kittens.jpg" /&#62;

	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a49afc95af5cd07f6f93b0424ee206a5f6e4325012169eef463f410498b32d1/EGYLC-02.jpg" data-mid="73946360" border="0"  src="https://freight.cargo.site/w/1000/i/7a49afc95af5cd07f6f93b0424ee206a5f6e4325012169eef463f410498b32d1/EGYLC-02.jpg" /&#62;&#60;img width="1500" height="2123" width_o="1500" height_o="2123" data-src="https://freight.cargo.site/t/original/i/a8154c9fc6d42108ce361a92f865e1e97f15a9d8a73c21c51f0a704aba2b377c/EGYLC-Poster.jpg" data-mid="73946547" border="0"  src="https://freight.cargo.site/w/1000/i/a8154c9fc6d42108ce361a92f865e1e97f15a9d8a73c21c51f0a704aba2b377c/EGYLC-Poster.jpg" /&#62;&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b067138b6b512e458e7c0a838d034f0175b242af746639bfaf89b969a3e959d/EE.jpg" data-mid="73946944" border="0"  src="https://freight.cargo.site/w/1000/i/1b067138b6b512e458e7c0a838d034f0175b242af746639bfaf89b969a3e959d/EE.jpg" /&#62;






	
 
	



</description>
		
	</item>
		
		
	<item>
		<title>Ark &#124; Music Agency ID</title>
				
		<link>https://javono.com.ar/Ark-Music-Agency-ID-1</link>

		<pubDate>Sat, 27 Jun 2020 16:31:01 +0000</pubDate>

		<dc:creator>Javo No - Portfolio</dc:creator>

		<guid isPermaLink="true">https://javono.com.ar/Ark-Music-Agency-ID-1</guid>

		<description>
A GLOBAL DANCE PARTY
Client: Ark


The French artist agency ARK needed a common visual language to communicate its roster of artists and each one's activity, both in print materials and across social media, email marketing, and the web.

The agency's artist roster is based on music that explores their identity and native folklore while also combining a modern and electronic language. Through musical analysis and examination of genre references and production industry standards, it was decided to use gradients, bold colors, and elements that convey the modern element, alongside employing a loose language and hand-drawn expressions that speak to tradition and cultural heritage.







	&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f82204a3ead1621696be6c174fb2405655d75cf071f7e7c834cbdd32d18820a1/Ark-Template-LY-Post.jpg" data-mid="197858052" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/f82204a3ead1621696be6c174fb2405655d75cf071f7e7c834cbdd32d18820a1/Ark-Template-LY-Post.jpg" /&#62;&#60;img width="1000" height="648" width_o="1000" height_o="648" data-src="https://freight.cargo.site/t/original/i/31e28423fe8ba0c3ff15846ce627eb18aac37a5eeb73f2b5bc6f3bed64ec87c1/PixelBook-Go-and-Pixel-4-XL.jpg" data-mid="199206672" border="0"  src="https://freight.cargo.site/w/1000/i/31e28423fe8ba0c3ff15846ce627eb18aac37a5eeb73f2b5bc6f3bed64ec87c1/PixelBook-Go-and-Pixel-4-XL.jpg" /&#62;&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0f429607f4aad4e451b9cb1f007bda238455b4562aad7108d86a214db27767a6/Ark-Template-05-Sello-Post.jpg" data-mid="197858064" border="0"  src="https://freight.cargo.site/w/1000/i/0f429607f4aad4e451b9cb1f007bda238455b4562aad7108d86a214db27767a6/Ark-Template-05-Sello-Post.jpg" /&#62;&#60;img width="1200" height="1755" width_o="1200" height_o="1755" data-src="https://freight.cargo.site/t/original/i/3d149ff9ce4ae488b7ef9d5a2d3ef5431748763082f7c7d3e1e9bb71a8436f27/PixelBook-Go-and-Pixel-4-XL-mOBILE.jpg" data-mid="199208674" border="0"  src="https://freight.cargo.site/w/1000/i/3d149ff9ce4ae488b7ef9d5a2d3ef5431748763082f7c7d3e1e9bb71a8436f27/PixelBook-Go-and-Pixel-4-XL-mOBILE.jpg" /&#62;









	

&#60;img width="1080" height="1054" width_o="1080" height_o="1054" data-src="https://freight.cargo.site/t/original/i/aec97bd99a037b1cb190c17717ce6607fd22055a52ee5211bc6aa201e727d2de/Square-Frame-on-Wall-Mockup.jpg" data-mid="197861683" border="0"  src="https://freight.cargo.site/w/1000/i/aec97bd99a037b1cb190c17717ce6607fd22055a52ee5211bc6aa201e727d2de/Square-Frame-on-Wall-Mockup.jpg" /&#62;

&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e19080fa02e630aa14b5af35c64f5419f21ac2a7e74dff71ef8cce421b0e51b6/Ark-Template-04-Post.jpg" data-mid="199207770" border="0"  src="https://freight.cargo.site/w/1000/i/e19080fa02e630aa14b5af35c64f5419f21ac2a7e74dff71ef8cce421b0e51b6/Ark-Template-04-Post.jpg" /&#62;&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e5fa3b9902a1b47e6e51992e0df4c73185d382f1780e49db1516faab73cb0e1/2023-05-ARK-Dates-Banderas-1506.png" data-mid="197858065" border="0"  src="https://freight.cargo.site/w/1000/i/4e5fa3b9902a1b47e6e51992e0df4c73185d382f1780e49db1516faab73cb0e1/2023-05-ARK-Dates-Banderas-1506.png" /&#62;






	
 
	



</description>
		
	</item>
		
		
	<item>
		<title>Ministry of Tourism &#124; Interactive Installation</title>
				
		<link>https://javono.com.ar/Ministry-of-Tourism-Interactive-Installation</link>

		<pubDate>Thu, 25 Jun 2020 14:54:38 +0000</pubDate>

		<dc:creator>Javo No - Portfolio</dc:creator>

		<guid isPermaLink="true">https://javono.com.ar/Ministry-of-Tourism-Interactive-Installation</guid>

		<description>
AVATARES

Client: Ministry of Tourism of San Juan, Argentina





Art Direction &#38;amp; UI design for a site-specific software showcased at the International Tourism Fair in Buenos Aires, Argentina, tailored for the San Juan Province.
The aim of this installation was to draw visitors to the booth while highlighting 'La Fiesta Del Sol,' the region's most significant event.

In this interactive setup, attendees could create an avatar that appeared on the giant screen stand representing the San Juan Province and was integrated into the illustration of 'La Fiesta Del Sol.' This was achieved by selecting characters and taking a photograph, who then appeared onscreen.

My work involved collaborating closely with developers to build what would be the user experience and interface, both for the totem where the public interacted and for the screen where the result was displayed, while also directing the art of the project, actively engaging in conversations with both the illustrator and the animator.





 
&#60;img width="1500" height="849" width_o="1500" height_o="849" data-src="https://freight.cargo.site/t/original/i/fdd9ffb70e5520007771fb2d44c4d836ac25a10b592912b99147745e39600ad6/AVATARES-VIDEO.jpg" data-mid="75659684" border="0"  src="https://freight.cargo.site/w/1000/i/fdd9ffb70e5520007771fb2d44c4d836ac25a10b592912b99147745e39600ad6/AVATARES-VIDEO.jpg" /&#62;




	&#60;img width="1170" height="658" width_o="1170" height_o="658" data-src="https://freight.cargo.site/t/original/i/602798c0c990a92c261a0375f488a04e901bc47f29f78a00c87fa697e9dc5300/Parral-Web-PORTFOLIO-AVATARES-01.jpg" data-mid="75659728" border="0"  src="https://freight.cargo.site/w/1000/i/602798c0c990a92c261a0375f488a04e901bc47f29f78a00c87fa697e9dc5300/Parral-Web-PORTFOLIO-AVATARES-01.jpg" /&#62;&#60;img width="1170" height="980" width_o="1170" height_o="980" data-src="https://freight.cargo.site/t/original/i/ec7f244341c2f68933cb16df491e9871aa0b692f32689f854f2893f31f456658/Parral-Web-PORTFOLIO-AVATARES-03.jpg" data-mid="75659730" border="0"  src="https://freight.cargo.site/w/1000/i/ec7f244341c2f68933cb16df491e9871aa0b692f32689f854f2893f31f456658/Parral-Web-PORTFOLIO-AVATARES-03.jpg" /&#62;&#60;img width="1170" height="980" width_o="1170" height_o="980" data-src="https://freight.cargo.site/t/original/i/f0fc5dba56b04e1f0b123f21970d410f3305394dfd49f3946c31ae2da05653e4/Parral-Web-PORTFOLIO-AVATARES-05.jpg" data-mid="75659732" border="0"  src="https://freight.cargo.site/w/1000/i/f0fc5dba56b04e1f0b123f21970d410f3305394dfd49f3946c31ae2da05653e4/Parral-Web-PORTFOLIO-AVATARES-05.jpg" /&#62;


. Sebastián Recabarren: Direction 
. Javier Moreira: Art Direction / Design 
. Sofía Ugarte: Illustration 
. Santiago Ramet: Animation 
. Agustín Denardo: Tech Assistant&#38;nbsp;. Carlos Yacante: Programming












	&#60;img width="1170" height="980" width_o="1170" height_o="980" data-src="https://freight.cargo.site/t/original/i/874bb8d1bc3ba4f1ad2cd1c1b2c1b9c9519a094e5de55cedcd3ccb864dcab88f/Parral-Web-PORTFOLIO-AVATARES-02.jpg" data-mid="75659729" border="0"  src="https://freight.cargo.site/w/1000/i/874bb8d1bc3ba4f1ad2cd1c1b2c1b9c9519a094e5de55cedcd3ccb864dcab88f/Parral-Web-PORTFOLIO-AVATARES-02.jpg" /&#62;&#60;img width="1170" height="980" width_o="1170" height_o="980" data-src="https://freight.cargo.site/t/original/i/c50d35d9017c1891c59e0bf7ba51ee8b725caee32f2fcb094ec87c067cafcfdd/Parral-Web-PORTFOLIO-AVATARES-04.jpg" data-mid="75659731" border="0"  src="https://freight.cargo.site/w/1000/i/c50d35d9017c1891c59e0bf7ba51ee8b725caee32f2fcb094ec87c067cafcfdd/Parral-Web-PORTFOLIO-AVATARES-04.jpg" /&#62;&#60;img width="1170" height="980" width_o="1170" height_o="980" data-src="https://freight.cargo.site/t/original/i/2ca1450896fde700edba95e967a1036b629ee3048c3b242eea869de10e5a765a/Parral-Web-PORTFOLIO-AVATARES-06.jpg" data-mid="75659733" border="0"  src="https://freight.cargo.site/w/1000/i/2ca1450896fde700edba95e967a1036b629ee3048c3b242eea869de10e5a765a/Parral-Web-PORTFOLIO-AVATARES-06.jpg" /&#62;






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	<item>
		<title>Ministry of Human Development &#124; Interactive Story</title>
				
		<link>https://javono.com.ar/Ministry-of-Human-Development-Interactive-Story</link>

		<pubDate>Fri, 26 Jun 2020 18:56:59 +0000</pubDate>

		<dc:creator>Javo No - Portfolio</dc:creator>

		<guid isPermaLink="true">https://javono.com.ar/Ministry-of-Human-Development-Interactive-Story</guid>

		<description>


	

LAURA
Client: Ministry of Human Development, San Juan Province, Argentina


	




The Ministry of Social Development of San Juan, within the context of one of the most important events in its region, called the National Sun Festival, sought to create a playful moment in which people could empathize with the social work and the population segments it serves.










After discussions and validations of the joint action, it was decided to execute an interactive experience centered around the story of a girl on the autism spectrum. The goal was to deliver a powerful message about diversity and inclusion, sharing a simple yet complex day in the life of Laura.
Based on interviews with psychologists and professionals working with children on the autism spectrum, I carried out the art direction, narrative design, and UI design of the installation,&#38;nbsp; working hand in hand with the illustrator, the animator, and the developers.







	&#60;img width="899" height="618" width_o="899" height_o="618" data-src="https://freight.cargo.site/t/original/i/2eb76fa46d1f42903e59409c49b4c5055996fb1b3af458d3c2882ed2e49c2187/CARGO-Laura-01.jpg" data-mid="75762390" border="0"  src="https://freight.cargo.site/w/899/i/2eb76fa46d1f42903e59409c49b4c5055996fb1b3af458d3c2882ed2e49c2187/CARGO-Laura-01.jpg" /&#62;&#60;img width="899" height="618" width_o="899" height_o="618" data-src="https://freight.cargo.site/t/original/i/9388a9b42acb1b87aa24c6061757ee55829129cc63e547b1cb4cbdbc1f9120ea/CARGO-Laura-02.jpg" data-mid="75762391" border="0"  src="https://freight.cargo.site/w/899/i/9388a9b42acb1b87aa24c6061757ee55829129cc63e547b1cb4cbdbc1f9120ea/CARGO-Laura-02.jpg" /&#62;

&#60;img width="300" height="534" width_o="300" height_o="534" data-src="https://freight.cargo.site/t/original/i/4f6b21bd055873729ccf7f69a1c70fe94d9093cf66102b7d2d05b36c4af004bd/Laura3.gif" data-mid="75767131" border="0" data-scale="46" src="https://freight.cargo.site/w/300/i/4f6b21bd055873729ccf7f69a1c70fe94d9093cf66102b7d2d05b36c4af004bd/Laura3.gif" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="300" height="534" width_o="300" height_o="534" data-src="https://freight.cargo.site/t/original/i/7b7e869ea5285b3063eaef55ca04621bcf73c72a25269e8830a77bdaf8f7094b/Laura-2.gif" data-mid="75767130" border="0" data-scale="46" src="https://freight.cargo.site/w/300/i/7b7e869ea5285b3063eaef55ca04621bcf73c72a25269e8830a77bdaf8f7094b/Laura-2.gif" /&#62;







	

&#60;img width="300" height="534" width_o="300" height_o="534" data-src="https://freight.cargo.site/t/original/i/9ee828663bafe5cfe77f9d6a65548f766120267387e6590de67865782b2b4fbe/Laura-1.gif" data-mid="75766941" border="0" data-scale="63" src="https://freight.cargo.site/w/300/i/9ee828663bafe5cfe77f9d6a65548f766120267387e6590de67865782b2b4fbe/Laura-1.gif" /&#62;

&#60;img width="661" height="1144" width_o="661" height_o="1144" data-src="https://freight.cargo.site/t/original/i/14bad303d3999fb04f7257137f6902639a22a4dbd896217b346651684a4a2ec2/CARGO-Laura-03.jpg" data-mid="75762392" border="0" data-scale="64" src="https://freight.cargo.site/w/661/i/14bad303d3999fb04f7257137f6902639a22a4dbd896217b346651684a4a2ec2/CARGO-Laura-03.jpg" /&#62;







Narrative Design branching:

 
&#60;img width="1600" height="934" width_o="1600" height_o="934" data-src="https://freight.cargo.site/t/original/i/4b1a47dad4317b08956894715c542fa55d8292b99c0d2acc61189e8862a49b93/CARGO-Laura2.jpg" data-mid="76831251" border="0"  src="https://freight.cargo.site/w/1000/i/4b1a47dad4317b08956894715c542fa55d8292b99c0d2acc61189e8862a49b93/CARGO-Laura2.jpg" /&#62;




. Sebastián Recabarren: Direction / Management

. Javier Moreira: Art Direction / Narrative Design / UI Design

. Sofía Ugarte: Illustration

. Francisco Alotto Moreno: Animation

. Agustín Denardo: Tech Assistant

. Carlos Yacante: Programming




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