Client: Navarro Viola Foundation

The client, focused on social issues, had new and refreshing data to present to Argentinian society regarding the lives of elderly people. They wanted a thought-provoking and powerful way to communicate every new statistic.

Based on this, I developed a creative strategy for a digital campaign, which involved a set of illustrated pieces to showcase facts and debunk myths about elderly people.

Illustration: Malena Papanicolau