Client: Navarro Viola Foundation
The client, with a focus on social issues, had compelling new data to present to Argentine society regarding the lives of elderly people. They sought a thought-provoking and impactful method to communicate each new statistic.
In response, I formulated a creative strategy for a digital campaign, which included a series of illustrated pieces aimed at highlighting facts and dispelling myths about elderly individuals.
Illustration: Malena Papanicolau