HELP US MULTIPLY
CLIENT: EL GATO Y LA CAJA
El Gato y La Caja, a media science platform, needed to engage users in a crowdfunding campaign in order to create a community of people that would help them engage in new projects and grow as an institution.
We worked on a creative strategy around the idea of adopting digital cats. Each user who contributes to the institution can have their own unique generative cat; this was targeted as a viral strategy through social networks.
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Made together with El Gato y La Caja´s team
