HELP US MULTIPLY
Client: El Gato y La Caja
El Gato y La Caja, a media science platfom, needed to engage users in a crowdfunding campaign in order to create a community of people that would help them engage in new projects and grow as an institution.
We worked in a creative strategy, around the idea of the adoption of digital cats. Each user who contributes to the institution can have their own unique generative cat; this was targeted as a viral strategy through social networks.
Made together with El Gato y La Caja´s team