![](https://freight.cargo.site/t/original/i/16016ea8e17adbdd778194f3a7360a615c47668086a3b9cc384ea2236b2b4027/Demeter-ID-02E.jpg)
DEMÉTER ID
Identity project for a craft beer bar, soon to become a cultural center in La Plata, Argentina. The client sought to distinguish themselves from the classic Irish/German cliché aesthetics of other bars, drawing inspiration from Greek philosophy, traditions, and mythology.
![](https://freight.cargo.site/t/original/i/ce62b9c5e8d9eb6d290aac9752334381bd870e908272fcae2fb1dea11bcad957/Demeter-ID-03E.jpg)
PROCESS
![](https://freight.cargo.site/t/original/i/3dd3856e02be9f23bbf2092a17aed611c1846289481d0877739f7be80f43525f/Demeter-ID-04.jpg)
FINAL ID
![](https://freight.cargo.site/t/original/i/e215edde1c7c5d863aa3bb1082b3c7240579da4b3270e39f9f7584e110cc1f71/Demeter-ID-05.jpg)
![](https://freight.cargo.site/t/original/i/a866e3e613ea4c28d6b25f42cc82acd0000a1d2e63c4dac0bbd49be2e22fc671/Demeter-ID-06.jpg)
![](https://freight.cargo.site/t/original/i/7e3128f15a0a57511f803683e4b0eea0b716fb38ea48eeafde9be0732fcc7366/Demeter-ID-07.jpg)
![](https://freight.cargo.site/t/original/i/ac052344d734acdfa23b1a8c2c73ebd1ae49d4a07ae63b2ca8abe926ee571e34/Demeter-ID-08.jpg)
COLOR & TIPOGRAPHY
![](https://freight.cargo.site/t/original/i/882a87885220ffa62c3d5e643c59dd261b49845ca9dea1f1c50a38ff6c7795ab/Demeter-ID-09.jpg)
SOCIAL MEDIA
![](https://freight.cargo.site/t/original/i/2a2ab76609fff95fe27f713f6fca6e8c00a0f0e2e4581cbe809e824564ca9965/Demeter-ID-10-B.jpg)