A GLOBAL DANCE PARTY

Client: Ark


The French artist agency ARK needed a common visual language to communicate its roster of artists and each one's activity, both in print materials and across social media, email marketing, and the web.

The agency's artist roster is based on music that explores their identity and native folklore while also combining a modern and electronic language. Through musical analysis and examination of genre references and production industry standards, it was decided to use gradients, bold colors, and elements that convey the modern element, alongside employing a loose language and hand-drawn expressions that speak to tradition and cultural heritage.